Visual Identity for Our Streets Chorlton a campaign calling for a greener, safer and more accessible Chorlton.
Logo of Our Streets Chorlton in orange green and purple with colourful characters
Simplified logo for Our Streets Chorlton with one character and inside a speech bubble
Part of the identity package included the design of a number of characters that represent different sectors of the Chorlton community that the project is seeking to serve and reach out to.
Several colourful vector graphics characters walking on a street
More vector graphics characters walking on a street
Emblem with the words Our Chorlton featuring a woman walking, a happy child and a man on a wheelchair waving. Also a bird flying over a colourful sky

An emblem was also designed as part of this creative package for Our Chorlton, the wider project Our Streets Chorlton fits within.

Community participation was key to the development of this identity. As part of the services delivered, I ran two creative workshops with people invited by the Our Chorlton team. The objective of these workshops was to involve members of the community who the project is seeking to serve, to have a voice and help shape what the identity should communicate and look like. Values, themes and design directions emerged from these workshops and formed the basis for the designs. Community members were also invited to provide feedback and vote on their favourite design direction. You can read more about the process here. 
Speech bubbles with quotes of reasons why people joined the creative workshop including curiosity, enthusiasm, interest in getting involved, and keen to represent their (or other people's) views

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