Campaign identity designed in collaboration with colleagues in Greenpeace France, building on Greenpeace's existing 'Not just tuna' identity.
Previous "Not Just Tuna" campaign identity
New 'Not Just Tuna' Expedition identity
Given the international nature of the campaign we needed to accommodate many different languages. Additionally, 'Thai Union', the campaign's target, operates as a different tuna brands in each country: John West in the UK, Petit Navire in France, Mareblu in Italy and Chicken of the Sea in USA. Therefore part of our challenge was to incorporate all of these brands whilst maintaining a unified campaign look and feel.
In July 2017, Thai Union committed to measures that will tackle illegal fishing and overfishing, as well as improve the livelihoods of hundreds of thousands of workers throughout the company’s supply chains.
Photos from the Not Just Tuna Expedition in the Indian Ocean by Will Rose / Greenpeace.
