Artist: Jason deCaires Taylor | Creative production: Marcela Terán, Greenpeace UK
Plasticide is a collaboration between underwater sculptor Jason deCaires Taylor and Greenpeace UK.
The sculpture was conceived by Jason deCaires Taylor specifically for a non-violent direct action that would launch Greenpeace's campaign calling on Coca-Cola to stop choking our oceans. I was the creative lead on this project, liaising with the artist and his company.
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Reflecting the distinctive style and political nature of Jason’s underwater installations, the sculpture weighs two and a half tonnes and features life-size human figures, including a cast of the artist’s daughter. It also incorporates recovered ocean plastics.
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I managed the installation of the sculpture outside the National Theatre in London, facing the river Thames, where it was viewed and experienced by thousands.
![Plasticide sculpture outside entrance to Coca-Cola's HQ in London](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/7c20b113-60b0-4c2e-b3aa-96f5f1357728_rw_3840.jpg?h=e7d6aa2bb1b61a941257aa99531f9bb8)
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We then installed Plasticide on the front door of Coca-Cola's HQ in London, where it fulfilled its mission. Bridging the worlds of arts and activism, this sculpted blockade confronted Coca-Cola with their responsibility for their plastic footprint.
This action also served as the launch of a world-wide Greenpeace campaign that has led to Coca-Cola making some important commitments on plastics.