Design: Lovers | Creative direction: Marcela Terán, Greenpeace UK
![Protect the Antarctic logo](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/02712261-da63-4367-88ca-c92bd6bfcbd2_rw_1200.png?h=3c2bfe0b9597d45ab903488004790748)
I worked closely with agency Lovers producing this identity for Greenpeace's Protect the Antarctic campaign.
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/596bd8e3-36b5-4e28-9bc2-fbbf2c87a367_rw_1200.png?h=838d5aba5721412aef41e0d2dc1d2504)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/3d228a9c-1132-4dd6-a8c1-469ad39ec090_rw_1200.jpg?h=abeedc86b72de524bead2316daf0bb10)
The vibrant colour scheme subverted stereotypical colours associated with the Antarctic and ocean campaigns – white and blue.
The typography was inspired by writing on the original Greenpeace ships.
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/aaaa50bf-7f0e-407e-a6b4-246747cf0735_rw_1200.jpg?h=f011e42a484155cabdc9ce5d7e52f9c9)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/1dc61e1e-7f44-4100-b758-0f2c655a95ad_rw_1200.jpg?h=03b5719de771a340d9f08c955b08b7de)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/3e327123-c05a-4103-998c-53ee5a97080f_rw_1200.jpg?h=7b63c425d233e4aef2dc326c0cba1d66)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/88a93689-9677-4c8c-9351-bacafa334a87_rw_1200.jpg?h=f1419c78530c55509629fed8ee346ca4)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/6cace5dc-9e43-4df2-bb2c-af688b28084f_rw_1200.jpg?h=88badeca9c0bafe0f4e60436e7b77d49)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/109ff568-3197-4c7b-ae8a-ffc952caa729_rw_1200.jpg?h=ace4a8d42b70eb9cc444e1d223bc364b)
![](https://cdn.myportfolio.com/fa9e8bfd-b016-4198-8229-8f71581803b7/fc454706-6dc2-4d06-81b9-9853b6fdf3a3_rw_1200.jpg?h=26233215222cfc3a356e8c0b791d9dd2)